2014年薄膜式触控面板应用前景良好

In 2014, film type touch panel application prospect is good

As high intelligent mobile phone business opportunities by market test, the sales situation has significantly slow phenomenon, straight up to now today is still not out of the haze, while in low intelligent hand machine business take advantage of the gap is rise, drive mobile phone brand advantages factory to expand in low-cost intelligent mobile phone line, in 2014 there will be more cheap smart phone sometimes...As high intelligent mobile phone business opportunities by market test, the sales situation has significantly slow phenomenon, straight up to now today is still not out of the haze, while in low intelligent hand machine business take advantage of the gap is rise, drive mobile phone brand advantages factory to expand in low-cost intelligent mobile phone line, in 2014 there will be more cheap smart phones, generally recognized by the industry supply chain, in 2014, thin film type touch panel for the mobile phone market territory still king.
Supply chain industry analysis, consumer electronic products with good decoupling, as global consumers' wallets continues to shrink, natural driving parity products become the mainstream status.Under the consumer budget is limited, if not only advanced intelligent mobile phone performance expected optimism bright eye, also makes the NB sales downturn last light, and is relatively cheap tablet strength.
DIGITIMES predicts, changes in land mobile phone with touch panel factory shipments, due to the resistive touch panel will continue to decline, and the original mining customers to choose more film resistive touch panel type touch panel, the forecast in the fourth quarter of 2013 film type touch panel will provide 65.3% of the total shipment, have the opportunity to maintain shipments biggest touch technology status.
The thin light, said film type touch panel in accordance to the changing market reaction speed faster, at this time of today's consumer electronics market change fast, the soldier's asset, can help to mobile phone brand factory, NB brand factory shorten product limitation, assists the immediate business opportunities

随着高价智能型手机商机逐渐不敌市场考验,销售状况呈现显著趋缓现象,直至今时今日仍未走出阴霾,而中低价智能型手机商机则趁隙崛起,驱动众家手机品牌厂竞相拓展中低价智能型手机产品线,2014年将有更多中低价智能型手机粉墨登场.....  

随着高价智能型手机商机逐渐不敌市场考验,销售状况呈现显著趋缓现象,直至今时今日仍未走出阴霾,而中低价智能型手 机商机则趁隙崛起,驱动众家手机品牌厂竞相拓展中低价智能型手机产品线,2014年将有更多中低价智能型手机粉墨登场,供应链业者普遍认同,2014年薄 膜式触控面板仍为手机市场版图王者。

供应链业者分析,消费型电子产品无法与景气脱钩,当全球消费者的荷包持续缩水,自然推动平价产品跃居主流地位。在消费者预算有限下,不仅高阶智能型手机表现不若预期乐观亮眼,也使得NB销售状况持续清淡低迷,并受到相对较平价的平板电脑强势排挤。

DIGITIMES Research预测,在陆厂手机用触控面板出货量变化方面,由于电阻式触控面板将持续式微,且原采电阻式触控面板客户多转向选择薄膜式触控面板,预估2013年第四季薄膜式触控面板出货比重将为65.3%,很有机会维持出货量最大的触控技术地位。

欧菲光表示,薄膜式触控面板因应市场变化的反应速度较快,在今时今日消费型电子产品的市场变化迅捷,兵贵神速,可有助手机品牌厂、NB品牌厂缩短产品上市时效,助攻即时商机